The Ask
Name a beloved, existing shopper behavior that positions HomeGoods as the destination for relaxing, in-store browsing in the era of online shopping.
The Execution
Finding Time Off (FTO)— a nationwide movement to break free from routine and enjoy some quality aisle time. We executed this 360 campaign in partnership with EGOT winner, Jennifer Hudson, to spread our message with hero video content, a JHud TV show integration, influencer collabs, a bespoke media event, custom prize giveaways, and a multi-city activation.