The Ask
In the midst of a national mental health crisis, APAF needed a campaign to reach those who need help, but aren’t sure of how to take that first difficult step.
The Execution
In order to make mental health treatment feel accessible and empowering, we created “You Make a Call”— clear call-to-action available in English and Spanish. The campaign leads to our website that offers resources, relatable stories, and practical steps to help Americans get the help they deserve.