The Ask

Make Deck the Everything Day (DTED), a HomeGoods-created holiday for early decorators, a well-loved & anticipated day for the brand and festive decorators everywhere.

The Execution

A social-first campaign that boasted a notable reunion of 90s twin darlings, Tia and Tamera Mowry, for the first time in over a decade to inspire early decorators to unleash their festive Holiday Carol alter egos just in time for Deck the Everything Day on November 1st.